I’m sure many of you are familiar with the retail chain Design Within Reach. They have stores- excuse me, studios- in 25 states, the District of Columbia, and two Canadian provinces. Specializing in mid-century classics of furniture and decor by such design luminaries as Eames, Le Corbusier, Noguchi and Saarinen, DWR aims to make officially-licensed reproductions affordable (a relative term, assuredly) to the Not-Particularly-Great-and-More-or-Less-Washed.
The stor studios all have a similar design. Here are a few photographs of different locations:
Now, here’s the thing. Every time I see one of these stor locati studi establishments, I can’t help but picture myself (or some other chump) gamely leaping up, arm outstretched, trying in vain to reach the sign/logo/banner which is at least 10 feet off the ground. Grumble, grumble.